Articles about YouTube growth from Iryna Avramenko - ScaleLab
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Iryna Avramenko

Creative Growth & Language Impact Analyst

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Iryna Avramenko

Creative Growth & Language Impact Analyst

Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.

Author's articles

Targeting New Audiences: How Ad Campaigns Can Unlock Growth

3 Feb 2026

Targeting New Audiences: How Ad Campaigns Can Unlock Growth Targeting New Audiences: How Ad Campaigns Can Unlock Growth

Want to reach the right viewers without waiting on the algorithm? YouTube ad campaigns can make that happen. It’s time to take control of your growth and have the right YouTube ad strategy in 2026.

Guide to Choose Name for YouTube Channel

27 Jan 2026

Guide to Choose Name for YouTube Channel Guide to Choose Name for YouTube Channel

A brandable YouTube name supports your recognition. It shapes perception. It signals to your audience who you are and what you do. It defines how people feel when they hear it, and the kind of space you're creating for them.

Repurposing Content for Shorts, Reels & TikTok: Best Practices in 2026

19 Jan 2026

Repurposing Content for Shorts, Reels & TikTok: Best Practices in 2026 Repurposing Content for Shorts, Reels & TikTok: Best Practices in 2026

If you're already producing long-form videos, you’ve got everything you need to win on Shorts, Reels, and TikTok. But dumping clips into short-form doesn’t work anymore. Platforms have moved on, and so have your viewers.