When you've been creating on YouTube for years, it's easy to fall into the trap of tunnel vision. You start thinking that your entire creator universe begins and ends with the platform. It's not.
There’s a whole ocean out there.
If you want to maximize your content's lifespan, grow faster, and stop losing money, video distribution needs to become part of your playbook. We're not talking about random link-dumping or reposting the same clips everywhere. We mean platform-specific strategies, tailored for the places where your future audience already hangs out.
10 Best Platforms to Distribute Your YouTube Videos
Let's talk about the most strategic platforms for distributing your videos and how to actually make them work for you.
MSN
Microsoft Network (MSN) is a massive ecosystem. Your video is showing up on the Windows taskbar, in Bing search results, on Edge new tabs, and in the Microsoft Start app. That’s 2 billion users. Built-in. And no need to build an audience from scratch.
MSN now has low competition, no monetization thresholds, and instant revenue when your videos go live. You don’t need 1,000 subs or 4,000 hours watched. Sounds good?
But it’s invite-only. Through partners like ScaleLab, you can get your content in front of millions of new viewers.
We’ve helped lifestyle, gaming, DIY, and kids creators scale on MSN fast. Early adopters are getting the most traction now, before the competition catches up. Want in? Talk to us.
YouTube Shorts Feed
The line between long and short-form is getting blurrier. With YouTube experimenting by putting longer videos into the Shorts Feed, your strategy needs to flex. The algorithm treats these views as Shorts, so metadata, pacing, and thumbnails have to shift.
Done right, your standard videos can break out in this space. It’s one of the best ways to distribute short-form video if you know how to structure it.
Still good, especially for vertical video.
Most creators screw up here by dumping horizontal YouTube cuts without adapting. You need native content, short intros, subtitles, and immediate hooks. You get 3 seconds before people scroll – make them count.
Focus on the first 3 seconds. Use captions. Upload natively. And test both long and shortcuts. Some of the best-performing Facebook videos we’ve seen were chopped-down compilations of existing content. This is one of our go-to video distribution tips when we talk about social media for video marketing.
And yes, Facebook monetization is real, if you qualify. If you're figuring out where to share YouTube videos effectively, this is still top-tier.
TikTok
TikTok is a trend machine. It’s a discovery engine. We’ve seen 10-minute videos start to gain traction here. So, re-edit, reframe, and test. The content shouldn’t look like a copy-paste from YouTube.
And TikTok viewers often jump platforms. If the video ends with a compelling tease or promise of “watch the full breakdown on YouTube,” you’ll see traffic flow back to your main channel. Another strong strategy is in your YouTube content repurposing tips toolkit.
This is multi-platform video marketing at its most agile.
Instagram (Reels + Stories)
Instagram Reels are good for short, visual content. But Stories now allow comments too, turning them into more than a passive format. Reels should drive to your long-form content. Stories should tease it.
Don’t post a YouTube link and call it a day. If you’re not cutting your content into vertical Reels and Stories, you’re missing the entire point of Instagram as a video marketing channel. The algorithm favors native videos, especially Reels, and pushes them aggressively to new users.
Creators who post a single 30-second hook from their latest YouTube video, with a solid CTA, have seen clickthroughs skyrocket. Another good example of how to repurpose YouTube content.
Chinese Platforms (Douyin, Youku, iQIYI…)
This one's massive, especially for kids and lifestyle creators. China has a completely different internet, but the audience is huge.
If you create kids' content, educational material, or family-friendly entertainment, the Chinese platforms are wide open. We’re talking about hundreds of millions of potential viewers. They are among the best YouTube alternatives for creators targeting global, young audiences.
Of course, if it’s not DIY content, then you need the right setup: translation, dubbing, localization, and a partner who knows how to navigate the rules. But once you're in, the volume and retention we've seen from creators in that space has been staggering.
Want help with video distribution to Chinese platforms?
ScaleLab can get you to these markets. Just contact us today and we’ll do everything for you!
Twitch
Most people treat Twitch like it’s only for streamers. But if your content fits live interaction – like gaming, reaction, music, or education – this is a place to build community and cross-promote your YouTube channel. Evergreen live streams still work here.
Whether you’re a fitness creator, a language coach, or a behind-the-scenes storyteller, Twitch gives you the space to go deep with an audience. It’s one of the best platforms for video sharing in real time.
You can also repurpose your streams back onto YouTube or chop them into short-form content for other platforms. It’s a hub for community and monetization.
DailyMotion
DailyMotion still delivers hundreds of millions of views and has fewer restrictions. Especially if you deal with music-heavy content, this is a smart secondary play.
Bonus: their monetization terms are much more relaxed than YouTube.
Consider it one of the top websites for video hosting if you're looking for YouTube alternatives for creators.
Wistia / Vidyard (for B2B / Niche)
If your channel targets professionals – education, tutorials, product reviews – you should be syndicating to Wistia or Vidyard. These are powerful for SEO, lead-gen, and embedding on niche sites.
Not everything is about going viral. Sometimes it's about being where buyers look. These are the best sites for embedding YouTube videos if you want authority and retention.
Yes, it's a video platform if you know how to use it. If your content touches business, career, mindset, or education, your clips belong here. It's underutilized and great for establishing authority. But it only works with consistent, high-value content. Ideal if you're crafting video promotion strategies for a professional audience.
Post regularly. Keep it insightful. And pair your video with a strong hook in the text. Your content might already be here with the right trimming.
So, How Does All This Actually Help Creators?
Multi-platform video marketing gives you insurance. If one platform throttles your channel or your CPM tanks, you’ve got other lines in the water. More views, more revenue, less dependence. It's the heart of maximizing video reach.
More platforms = more places to get discovered. More formats = more chances to go viral. More syndication = more ways to monetize the same video.
But most creators never customize their content for different platforms. Want to actually do this right? Let ScaleLab set it up. We adapt, localize content, and handle all the technical headaches so your videos work wherever they go. That's how to distribute videos effectively without burning out.
Ready to stop depending on YouTube alone? Get in touch with us today, and let’s get your content where it deserves to be.
